Facebook Enhances their Attribution Reporting
Facebook Ups Their Attribution Modeling Game Recently, I noticed Facebook has updated the Facebook Business Manager inte...
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The Discipline of Knowing Your Digital Campaign Objectives
It’s all about Objective-Based Advertising When you create a new campaign on any of the major digital ad platforms...
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Google Ads releases campaign level conversion tracking
Have you started using the new campaign level conversion tracking feature for GoogleAds? This campaign level conversion ...
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The Magic of Lookalike Audiences
Digital marketing has really evolved more and more towards targeting audiences that you can customize to meet your marke...
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Microsoft connects LinkedIn profile targeting to BingAds
Great news for you B2B marketers! We are finally seeing some benefits from Microsoft's acquisition of LinkedIn a few ye...
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Facebook Ad Targeting Gets Better
I’m a true believer in Facebook as a viable ad platform for driving bottom-line ROI results. That’s especial...
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Live Blogging: “The Chiefs Social Media Playbook” : SMCKC
I just rediscovered this “Live blogging notes” post I had drafted but never published. Still rings true. Ano...
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Mission Statement for Content Marketing
Wow! What a great article on content marketing. I never thought really thought about creating a “Content Marketing...
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LinkedIn Ads Need to Improve Their Conversion Tracking Tags
Great news! There is now LinkedIn Ads conversion tracking. That helps us do a better job of understanding and managing o...
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Jay Wilner writes guest post about toolsets on Independent Retailer
Woot, woot! My guest post on e-commerce digital marketing tools – “Digital Marketing Tools Build ECommerce&#...
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