Great news for you B2B marketers!  We are finally seeing some benefits from Microsoft’s acquisition of LinkedIn a few years ago! Checkout this BingAds article: “LinkedIn Profile Targeting.”

Some users (it’s not a fully rolled out release yet), will be able to target users based on their LinkedIn profile attributes like:

• Industry
• Title
• Job function.

You select LinkedIn audiences from within your BingAds account as I show below:

This ability to target B2B users based on their LinkedIn profile settings will be a real distinguishing factor for Bing Ads versus Google AdWords!

The BingAds article indicates that using this targeting option will not limit your audience size. The bidding will be set up as ‘bid only’ not as a targeting only type setting like ‘bid + targeting’ but I am sure this limitation is only temporary.

Looking forward to testing out this new LinkedIn targeting feature for our clients asap!