I’m a true believer in Facebook as a viable ad platform for driving bottom-line ROI results. That’s especially the case with their ad targeting capabilities.

Facebook has ALOT of targeting options

As someone who manages both Facebook and PPC accounts, I spend a lot of time making sure that our agency’s client accounts are set up with proper targeting. In the past, Facebook was limited in their targeting options, especially when it came to custom and re-marketing audiences. Those limitations have mostly disappeared.

Lookalike audiences find you more customers

One Facebook ad platform feature that stands out to me is their wonderful ‘Lookalike’ audience tool. You can create new prospect lists that ‘Look-like’ your existing customers – by a variety of ways.

For example, you can use ‘custom audiences’ using data from your website visitors or you can upload ‘seed’ audiences of your highest Lifetime Value customers.

We are looking forward to continued Facebook advertising feature releases and using them to improve our client’s ROI!