The Magic of Lookalike Audiences
Digital marketing has really evolved more and more towards targeting audiences that you can customize to meet your marke...
- Read More -Microsoft connects LinkedIn profile targeting to BingAds
Great news for you B2B marketers! We are finally seeing some benefits from Microsoft's acquisition of LinkedIn a few ye...
- Read More -Facebook Ad Targeting Gets Better
I’m a true believer in Facebook as a viable ad platform for driving bottom-line ROI results. That’s especial...
- Read More -Live Blogging: “The Chiefs Social Media Playbook” : SMCKC
I just rediscovered this “Live blogging notes” post I had drafted but never published. Still rings true. Ano...
- Read More -7 Best Practices for a Successful Foursquare Check-In Campaign
I recently ran into this great article on Hubspot that had some tips on how to set up a great Foursquare promotion: R...
- Read More -Jay Wilner interviewed for Independent Retailer Magazine
Okay, tooting my horn a bit… I was recently featured in an article “Wholesalers Refashion Online” by t...
- Read More -Live Blogging: Social IRL – Social Media Conference – Lawrence, KS.
I’m taking notes here from a social media conference in Lawrence, KS. Social media may not be a fit for you ifR...
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