Have you started using the new campaign level conversion tracking feature for GoogleAds?

This campaign level conversion tracking functionality finally brings Google Ads to the same conversion tracking capabilities as Facebook Ads has had for years.

Now you will be able to turn on Google’s machine learning optimization tools to drive more events that have meaning for your business. Prior to this release, if you wanted to set up a campaign to drive more newsletter sign ups, you had to turn on that particular google conversion in your account. That would inflate your other purchase conversion numbers.