Overview
Leading water sports shop and boat dealer takes their e-Commerce store to the next level with shopping campaigns, paid search and social advertising.
Out of Bounds has really helped us grow our WakeEffects.com online sales. When they turned on our shopping campaigns it was like a light switch had been turned on!
Client Profile
Wake Effects LLC is one of the leading Mastercraft boat dealers in the Lake of the Ozarks area and is a top retailer of wakeboards, water skis and other leading water sports brands.
Although our initial work focused on paid ads via Google shopping and Bing shopping, we are also improving Wake Effects online visibility via SEO, link acquisition campaigns, social advertising, web site redesign, information architecture and more.
Challenge
(1) Grow online revenue while maintaining an acceptable return on investment, (2) Manage inventory in real time between brick and mortar store point of sale and WooCommerce site, (3) Determine how to improve conversion rates.
Solution
* Deploy Google Tag Manager across wakeeffects.com and enable advanced ecommerce tracking
* Reach new customers by deploying paid search advertising across Google AdWords and BingAds.
* Get products in front of online shoppers with products ads on Bing Shopping, Facebook catalog ads, and Google Shopping campaigns
* Improve organic visibility with on page SEO improvements, streamlining information architecture.
* Manage shopping feeds for all ad platforms using GoDataFeed
* Manage inventory using both manual import with WP-All Import tool
* Automate real time inventory updates with SkuIQ
Results
* 60% in online revenue
* Transactions up 73%
* Checkout abandonments down 26%