Overview

Posty Cards, Inc. grows both online revenue and brand awareness with shopping ads, paid search, SEO and social media advertising.

Client Profile

Posty Cards, Inc is a Kansas City based greeting card manufacturer serving business customers since 1942. As one of the only manufacturers in the United States to achieve (LEED) Platinum status from the U.S. Green Building Council, its comes as no surprise that the company is totally committed to creating quality greeting cards with a minimal carbon foot print. The company has been nominated several times as one of the top 10 small businesses in the local business community.

Challenge

When we started working with Posty Cards back in 2004, their website had a weak online presence. We worked with their marketing team to define the following e-commerce marketing objectives: (1) Increase online sales, (2) Improve search engine visibility, (3) Design and implement an online reporting and conversion tracking system using Google analytics.

Solution

* Find new business customers with LinkedIn Ads.

* Be in front of customers when they are searching and browsing by using paid search and display ads across Google AdWords, BingAds.

* Explore brand new customer segments with Google Shopping and Bing Shopping Ads.

* Boost conversion rates with custom landing pages and A/B testing using Unbounce.

* Improve organic search visibility with on-page SEO of category and product pages.

* Deploy Google tag manager for digital advertising tracking and conversion tags.

Results

* 13% increase in overall site e-commerce conversion rate.

* 50% increase in paid search revenue. 40% increase in social media transactions.

* 29% increase in shopping campaign transactions