Overview
Clear Water Press enjoys a lower cost-per-acquisition, and increased site visits with shopping ads, paid search campaigns, e-commerce SEO and Facebook advertising.
Out of Bounds has completely removed our frustration with tracking! Their digital marketing services are comprehensive, customized, and effective. Thank you for all you do!
Solutions used
PPC
Google AdWords, Bing Ads, Shopping Ads, Facebook Catalog, Pinterest Ads
SEO
On-page SEO, technical SEO
Paid social advertising
Facebook ads, Pinterest ads
Client Profile
Clear Water Press is an Olathe, Kansas-based publisher of writing curriculum for middle and high school homeschool student writers. They have three brands: One Year Novel, Cover Story Writing and Byline Writing – which are sold on their e-commerce site at ClearwaterPress.com
Challenge
We brainstormed with their marketing team to come up with the following digital marketing objectives: (1) Grow online revenue while maintaining an acceptable return on investment, (2) Target advertising to homeschool parents, (3) Reduce the cost-per-acquisition while expanding brand awareness.
Solution
* Deploy Google Tag Manager across all four sites and enable cross-domain e-commerce tracking.
* Reach new customers by deploying paid search advertising across Google AdWords and BingAds.
* Sell products directly from live inventory feed to online shoppers with products ads on Bing Shopping, Facebook Catalog, and Google Shopping.
* Improve organic visibility with on-page SEO improvements, streamlining information architecture.
* Use different audience targeting depending on where the potential customer is in the shopping funnel.
Results
* Return on ad spend up 500% YOY
* Facebook revenue up 400%
* Increased brand awareness with homeschool target audience