Overview
Up and coming women’s plus size swimwear online retainer takes their Shopify store to the next level with shopping campaigns, paid search, conversion rate optimization and social advertising.
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Client Profile
Alpine Butterfly Swim is a rapidly growing online retailer (Shopify) of women’s plus-size swimsuits, coverups and swim-dresses. With a solid, loyal following on Instagram, the company was looking to grow their online revenue.
We worked with the Alpine Butterfly swim marketing team to deploy a product-feed based strategy where we leverage the product data to dynamically create a wide-variety of digital ad placements and ad types across Google, Bing, Facebook, Pinterest and Instagram. We also focused on improving their e-Commerce conversion rates which were below industry standards.
Challenges
(1) Grow online revenue while maintaining an acceptable return on investment
(2) No current analytics and tracking in place
(3) Troubleshoot issues with product feed, poor data input, improper image sizes
(4) Poorly configured Shopify site
Solution
* Simplify site tagging with Google Tag Manager but use existing Shopify native Google integration.
* Reach new customers by deploying paid search advertising across Google AdWords and BingAds.
* Get products in front of online shoppers with product feed ads on Bing Shopping, Facebook catalog ads, and Google Shopping campaigns
* Boost conversion rates using various Conversion Rate Optimization (CRO) tasks
* Manage/Optimize shopping feeds for all ad platforms using GoDataFeed
* Fix inaccurate product data such as product attributes and images
Results
* Revenue up 300% YOY
* Conversion rate up 100% YOY