Overview
Eye Associates has grown their optometry practice to seven locations thanks to a full-scale digital and content marketing program.
Out of Bounds is helping our healthcare practice find its presence in the ever-changing online environment.
Client Profile
Eye Associates is a Johnson County, Kansas-based eye care practice with 11 eye doctors and 50 employees. With seven strategic office locations, Eye Associates has grown steadily over the past several years. They attribute much of that growth to the digital and content marketing programs we have implemented.
Challenge
(1) Increase online visibility and and website usability, (2) Implement a digital marketing strategy (3) Generate new patient appointment requests
Solution
* Define digital marketing strategy.
* Redesign and deploy a new, responsive website.
* Increase online visibility with digital advertising.
* Improve organic search visibility with on-page and off-page tactics
* Improve tracking and measurement of advertising by integrating in-house patient scheduling software with web analytics data.
* Deploy social media marketing, local search, and content marketing programs.
* Improve online reputation with reviews.
Results
* Mobile and overall organic traffic up 100%
* 100% increase year-over-year in online appointments
* Increased number of reviews 500% over the first year, with an average 4.9/5.0 rating