Overview
Freedom Home and Electronics grows both their brick and click sales by hyper-targeted digital marketing to a military-focused target market.
Out of Bounds has been managing our SEO and Paid Search for several years, and has taken us from internet obscurity to the top of the rankings!
Client Profile
Freedom Home and Electronics provides easy purchasing and in-store financing for a variety of home furnishings, computers, appliances, jewelry, electronics, rims/tires and more to active duty and retired military and government employees. The company, at its peak, had 16 retail locations around the country and their ‘online retail’ store. Out of Bounds has been the digital agency of record for this company’s e-commerce store.
Challenge
(1) Grow leads in the military customer base with minimal wasted spend, (2) Determine how to deliver engaging advertising to a difficult to target audience – the military, (3) Reduce the cost per lead while expanding market share.
Solution
* Military targeted display ads using zip codes and .mil domain targeting
* Implement a true “360 degree” view of tracking where we could track the true cost per loan from the digital advertising
* Deploy paid search and display ads across Google AdWords, BingAds
* Improve organic visibility with on page SEO improvements, changes to site organization and architecture
* Improve product ‘findability” and site usability by re-organization of categories and product pages
* Increase overall site authority via a variety of link campaigns such as links from manufacturer sites, local listing sites, review sites
Results
* Increased organic traffic ~100%
* Reduced cost per funded loans 75%
* Reduced cost per loan application 50%