Web Analytics Services for Online Merchants

The beauty of online marketing is that you can see exactly how effective your campaigns are, while also calculating your precise ROI. Our mantra is “data-driven” online marketing - tracking online marketing performance and transforming that data into actionable marketing information. THAT is the key to selling smarter and more effectively!

Using Web Analytics to Optimize your Customer Communications

By use of clickstream analysis and client-side labeling technology, we can help you divide that pile of online data into manageable, meaningful chunks of useable marketing information. Our labeling technology facilitates the segmentation of online visitors into various groups that can then be compared so that you can understand more about who is visiting your site, what they are interested in and how to then modify or optimize the user experience to maximize your sales.

Web Analytics focused on eCommerce

Give us your web log data, or let us generate and host your logs for you (you can even use our client side tagging technology AND traditional logs for even more precision) and we will actually make sense of those seemingly meaningless, ever boring files. Using our proprietary database and software technology, combined with our direct marketing and interactive experience, we unravel the mysteries of online marketing data and provide you web site analytics that you can actually understand, and even enjoy reading! With our integrated approach, your online marketing campaign data - whether from email, search, online banner advertising, eCommerce transaction logs, or affiliate programs - is merged into one online marketing database to give you a more complete platform for tracking web site visitors on your online catalog site.