Category Archives: Web Analytics

Why can’t E commerce software be more SEO friendly?

Posted on September 29, 2007 by Jay Wilner

I cant tell you how many times I have worked with clients whose ecommerce platform is either totally incapable of being optimized for SEO or is severly limited.  Heck, in some cases, we can’t even get basic Google analytics tags … Continue reading →

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Measuring Consumer Search “Intent” with Analytics?

Posted on June 2, 2007 by Jay Wilner

I have been thinking of better ways of figuring out what the ‘intent’ of the search visitor is. What has always been hard for me in search engine marketing is making that leap of faith when matching a keyword to … Continue reading →

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Tracking SEO campaigns versus PPC Campaigns

Posted on April 9, 2007 by Jay Wilner

Tracking search engine optimization ‘campaigns’ or results is not even close to being as easy as tracking and monitoring paid search advertising results. Why? Well, just think for a minute. With PPC, you define exactly which keywords you want to … Continue reading →

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