Category Archives: Search Engine Marketing

PPC 101

Posted on October 18, 2006 by Jay Wilner

The Changing PPC Landscape and Challenges for the Search Marketer One could argue that there are three main PPC players right now: Google, Yahoo and MSN. Ask.com has a smaller market share, around 7% (Comscore 2006) while Google commands around … Continue reading →

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SEO and Linking Campaigns

Posted on October 18, 2006 by Jay Wilner

Be Careful Who You Associate With Page links are critical when you’re attempting to elevate your natural search engine rankings. You may already know this, but did you know that changes in search engine algorithms have made who you link … Continue reading →

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Search Engine Marketing 101 Crash Course

Posted on October 18, 2006 by Jay Wilner

Search Engine Marketing Tips for the Online marketer SEO and Information Architecture – SEO is based around information architecture and marketing communications. You cannot separate SEO from the organization and classification of labels, categories of content, site design or simple … Continue reading →

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