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Category Archives: Search Engine Marketing
Great SEO Review Format from Google!
Just ran into a great document from Google themselves on how they grade their google.com site in terms of all the SEO factors - Google SEO Report Card [PDF]….Awesome! Great template to use for reviewing client sites to see how to structure … Continue reading
Posted in SEO, Search Engine Marketing
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Search Engine Marketing Methodology
Wanted to provide readers a quick summary, powerpoint slide deck of a recent presentation I did for a sales pitch regarding our search engine marketing methodologies and some case studies. I attach the slide deck here for your quick download. … Continue reading
Posted in Search Engine Marketing
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In-house or Out-source Search Marketing?
I recently read a good article by Sara Holoubek at DM News entitled “The buy vs. build argument for SEM” where she talks about whether an advertiser should develop the inhouse SEM capabilities or outsource to a search marketing agency. … Continue reading
Posted in Search Engine Marketing
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Why can’t E commerce software be more SEO friendly?
I cant tell you how many times I have worked with clients whose ecommerce platform is either totally incapable of being optimized for SEO or is severly limited. Heck, in some cases, we can’t even get basic Google analytics tags … Continue reading
Posted in Search Engine Marketing, Web Analytics
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Google Gadget Ads
Google recently expanded their beta program for their Google Gadget ads to a limited number of their adwords advertisers. Unfortunately, none of my clients have been invited to join yet. These gadget ads are rich media ads that can contain … Continue reading
Posted in PPC, Search Engine Marketing
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SEO Linking Building Ideas – Thoughts on Directories
There are millions of lists out there for building links but I actually wanted to capture some recent articles and postings about web directories and their usefulness for search engine optimization and link building. Hey, this article is almost three … Continue reading
Posted in SEO, Search Engine Marketing
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Pros and Cons of PPC Bid Management Tools
Its easy to be lured into thinking all you have to do is set up some automated bid management toolset for your paid search campaign (PPC) and sit back and watch the money come in. Unfortunately, that is rarely the … Continue reading
Posted in PPC, Search Engine Marketing
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Google Adwords New Campaign Optimizer Tool
Google came out around a month ago with another new PPC tool for their adwords advertisers – called “Optimize Campaign” (see snapshot below). I guess we can’t expect Google to programatically replace us search engine marketers just yet. I tried … Continue reading
Posted in PPC, Search Engine Marketing
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Measuring Consumer Search “Intent” with Analytics?
I have been thinking of better ways of figuring out what the ‘intent’ of the search visitor is. What has always been hard for me in search engine marketing is making that leap of faith when matching a keyword to … Continue reading
Posted in Search Engine Marketing, Web Analytics
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Tracking SEO campaigns versus PPC Campaigns
Tracking search engine optimization ‘campaigns’ or results is not even close to being as easy as tracking and monitoring paid search advertising results. Why? Well, just think for a minute. With PPC, you define exactly which keywords you want to … Continue reading
Posted in SEO, Search Engine Marketing, Web Analytics
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