Category Archives: PPC

Google recently expanded their beta program for their Google Gadget ads to a limited number of their adwords advertisers.  Unfortunately, none of my clients have been invited to join yet.  These gadget ads are rich media ads that can contain … Continue reading →

Its easy to be lured into thinking all you have to do is set up some automated bid management toolset for your paid search campaign (PPC) and sit back and watch the money come in. Unfortunately, that is rarely the … Continue reading →

Google came out around a month ago with another new PPC tool for their adwords advertisers – called “Optimize Campaign” (see snapshot below). I guess we can’t expect Google to programatically replace us search engine marketers just yet. I tried … Continue reading →

The Changing PPC Landscape and Challenges for the Search Marketer One could argue that there are three main PPC players right now: Google, Yahoo and MSN. Ask.com has a smaller market share, around 7% (Comscore 2006) while Google commands around … Continue reading →