Overview
New Kansas City #StreetWear apparel brand grows both their Shopify store revenue and brand awareness with shopping ads, paid search, SEO and social media advertising.
Solutions Used
Shopping Feeds/Ads
Google Ads, Bing Ads, Shopping Ads, Facebook, Instagram dynamic catalog ads.
Analytics
Configure Shopify native Google Analytics and Facebook pixels; implement Google Tag Manager for additional tags.
Instagram, Facebook Ads
Deploy carousel, image ads across Facebook and Instagram.
Client Profile
Syke Brands is a Kansas City-based streetwear apparel manufacturer/retailer selling unique, high quality streetwear. Syke offers a range of comfortable and functional apparel products while embodying the corporate message to “make a better world as we go.”
Challenge
(1) Fix configuration & technical issues with Shopify, Instagram accounts (2) Increase online sales, (3) Improve search engine visibility, (4) Get tracking pixels and Google analytics working properly for tracking and reporting.
Solution
* Be in front of customers when they are searching and browsing by using paid search and display ads across Google Ads, BingAds.
* Prospect for new customer segments with Google Shopping and Bing Shopping Ads.
* Boost conversion rates with custom, optimized landing pages.
* Improve quality of Shopify product feed, deploy feed across Instagram, Facebook and Google.
* Deploy Google tag manager and combine with native Shopify/Google Analytics integration to ensure accurate tracking and reporting
Results
* 50% increase in overall site e-commerce conversion rate.
* 60% increase in overall site transactions over first three months.
* Tripled number of new user visits.
(a) Data: Three months of four month project.