Equal parts science and art, an effective online marketing campaign requires a diverse blend of interactive marketing, creative and technology skills. We thus thought you may want to take a peek at some of our work we have done for clients, ranging from search engine marketing, search engine optimization and pay per click search management to permission email marketing and web analytics.

Sid Savage Auto Dealer Supply

• Business Description: Online and catalog marketer of auto dealer supplies .
• Our Work: Design, execution and management of both Google and Yahoo PPC campaigns, implementation of a database driven analytics tracking and management system using Google analytics and MS Access database technology.
• The Results: Tripled sales within first month, increased ‘non-brand’ related search term traffic

Army.Com

• Business Description: Online destination for news, information and shopping for “all things” army.
• Our Work: Design, execution and management of a Google adwords PPC campaign, implementation of a database driven analytics tracking and management system using Google analytics and MS Access database technology.
• The Results: We hit the target cost per acquisition (CPA) goals, surpassing the client’s expectations!

QSX Labels

• Business Description: Business-business and business-consumer online merchant of custom business labels and related products and services.
• Our Work: Design, execution and management of a Google adwords PPC campaign, implementation of solid web analytics tracking system using Google analytics, installation/configuration of new backend credit card processing system.

US Patriot Store

• Business Description: Brick and click retailer of military clothing and law enforcement gear with a poor online marketing presence.
• Our Work: Design, planning, implementation and ongoing management of a search engine marketing program, email marketing and link building campaign.

Fred Pryor/Career Track Seminars

• Business Description: Leading provider of corporate seminars and business training products to companies around the country.
• Our Work: Search engine optimization (SEO), paid search advertising (PPC) and web analytics. Since Pryor was in a very competitive search marketplace, we had to really have a handle on the PPC and SEO campaigns. Implementing Google analytics helped Pryor obtain a great view of all their online marketing campaigns.

Persimmon Hill Gourmet Foods

• Business Description: Online retailer of gourmet food products.
• Our Work: Search engine optimization (SEO) for maximium organic search rankings. We had to implement a search campaign in a very difficult, competitive online marketplace.

Pioneer Military Lending

• Business Description: Leading provider of financial services to the military community wanting to develop new customer acquisition channels and expand their reach beyond existing marketing programs.
• Our Work: Hit strict financial customer acquisition goals and cost per lead objectives. We conducted online audience research, developed an online media plan, bought the media, developed the creative, executed the online media plan and then managed/optimized using a solid web analytics platform.

Posty Cards Inc.

• Business Description: Manufacturer of business greeting cards looking for new customers via search engine marketing, while achieving acceptable return on investment goals and cost per acquisition targets.
• Our Work: Designed, implemented and currently manageing a suite of PPC campaigns across multiple search engines including advanced web analytics tracking using Google analytics. Our ongoing keyword analysis and monitoring program has resulted in a very respectable return on ad spend within some very difficult keyword categories.Campaign wide google analytics implementation provides postycards with on the fly metrics for all the online traffic and commerce metrics. Currently working on SEO design for new site.

Personal Best Pilates Studio

• Business Description: Provides pilates classes and Pilates instructor training in the Kansas City and surrounding area.
• Our Work: Design, execution and management of a Google adwords local campaign for two web sites, targeting both consumers and business customers
• The Results: Decreased costs and increased relevant traffic by over 50% in first month. Eliminated wasted traffic and ad impressions by careful keyword selectiona and geographic targeting.

MachineryLink

• Business Description: This leading agricultural equipment leasing firm wanted to increase search engine visibility and generate more leads for their sales force.
• Our Work: We designed and implemented a search engine marketing campaign including both SEO and PPC channels, combined with a WebTrends web analytics solution. As a result, the web site still enjoys many top 10 rankings for highly relevant keywords, enhancing the company’s search engine visibility.