Chapel Hill Real Estate SEO

It seems that social media and user generated content is becoming more of a key component of an seo strategy for many of our clients, such as Chapel Hill Realty, a very established chapel hill real estate agency.  We have a minimal budget and resources to commit to the project but regardless we would like to see a first page lift for the site for their primary keyword: ‘chapel hill real estate’.  Lately, our focus has been on evaluating competitors to see how they gather links, set up social media accounts, and possibly mine the google analytics data for new prospective referral sites that we could contact for reciprocal links.  If we had the budget, we will try to build out some really useful content relating to the chapel hill community.