http://outofboundscommunications.com/2007/10/16/inhouse-or-outsource-search-engine-marketing/ An Online Marketing Agency for Online Merchants Thu, 03 Jul 2008 23:19:38 +0000 http://wordpress.org/?v=2.2 http://outofboundscommunications.com/2007/10/16/inhouse-or-outsource-search-engine-marketing/#comment-147 Sara Holoubek Tue, 23 Oct 2007 23:02:52 +0000 http://outofboundscommunications.com/2007/10/16/inhouse-or-outsource-search-engine-marketing/#comment-147 Thanks for the shout-out, Jay. You nailed the key takeaways here: that the investment is as much about a company's culture as it is about dollars and that by no means will the agency model completely disappear. (Although based on the feedback from the SEM crowd, it's clear that they read the piece with a completely different bent!) Thanks for the shout-out, Jay. You nailed the key takeaways here: that the investment is as much about a company’s culture as it is about dollars and that by no means will the agency model completely disappear. (Although based on the feedback from the SEM crowd, it’s clear that they read the piece with a completely different bent!)

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