Recently, there has been alot of talk about Google’s PageRank update and paid links. Loren Baker at Search Engine Journal’s article, Google Page Rank Update and Link Selling, talks about how some directories and web sites were losing one or even more units of PageRank in a recent Google update and that Danny Sullivan in his post at Search Engine Land, talks about the Stanford University Newspaper and how it’s prior PR of 9 was suddenly dropped to 7, likely due to Google’s recent update to account for sites that are selling links. Apparently, the Stanford Daily was selling links on their site for $350/month! A pretty good deal for a .edu domain and PR9! Danny pinged Google and confirmed this update for paid links was true.
It just seems like its getting harder and harder to obtain good quality links for our clients. I am recently running a link acquisition program for US Patriot Store, a retailer of law enforcement and military gear and clothing. At times, I spend half or all day and have a handful of links to show for it, or even worse, simply some database entries indicating potential link partners. It is slow going at best. Sounds like link acquisition is only to get harder and require more methodical yet creative approaches.
How goes it for you?
