Google came out around a month ago with another new PPC tool for their adwords advertisers – called “Optimize Campaign” (see snapshot below).
I guess we can’t expect Google to programatically replace us search engine marketers just yet. I tried out the campaign optimizer on a few client campaigns and found out the following:
- It seemed to suggest raising the bids quite a bit of the time (imagine that!)
- The suggestions for optimizing the text ads were really weak – all I ever saw was a revising of the display url to show the ‘www’ subdomain (which i dont want to do anyway)
- The google optimizer did however have some good ideas for new keywords
Frankly, on first glance, a search engine marketer may have been worried, thinking that Google was going to eliminate our business by building an automated tool to do our PPC work. However, on first glance, it looks like it will be a while before you can replace your human search engine marketing analyst!
What are your thoughts on the new tool?
